Advertising
We create advertising that not only captures attention, but also evokes emotions and remains deeply memorable. From the initial creative spark to flawless execution, we ensure your brand grows and stands out in an impressive way. Combining well-thought-out ideas and precise execution, we perfectly showcase your brand.
Whether print ads, posters, brochures, radio or TV spots, direct marketing or more – we offer everything from a single source.
With years of experience in traditional advertising, we know how to craft powerful messages that not only appeal to your target audience, but also leave a lasting impression. Creativity meets strategic planning, impressive design meets craftsmanship. We understand the art of crafting every message so that it's not only seen, but also understood and felt.
Social media and PR – your brand in the digital world and in public.
In addition to traditional advertising, we also integrate modern communication channels such as social media and PR into our campaigns. We develop customized strategies that strengthen your brand both in the digital world and in public perception. Through targeted social media campaigns and PR measures, we not only reach your target audience directly but also create an authentic, positive image of your brand among the general public.
Our goal: campaigns that last.
Our advertising measures are not only visually appealing but also achieve measurable results. They stay not only in the minds but also in the hearts of your target audience. We do everything we can to ensure that your campaign is not only seen but also builds a genuine connection with your audience.
Let’s achieve great things together – with creativity, precision and a clear vision.
Market analysis
• Identification and analysis of your company’s internal and external stakeholders;
• We analyse market segments and potential
• Framework conditions, influencing factors as well as opportunities and risks in the market
• --> SWOT analysis
Definition of relevant communication channels and measures
Are you looking for a creative agency to support you in the conception and implementation of your advertising measures? Do you believe, like us, that even in the digital age, classic communication has an extremely positive effect on increasing your company's brand awareness and acquiring new customers?
Classic “above-the-line” measures continue to be highly effective in addressing target groups, whether they be trade fairs, print ads, outdoor advertising or radio spots.
Of course, we are also available to provide you with advice and support for online measures.
USP and positioning
Market strategy and action plan:
Formulating the offer to customers and the market;
Determination of unique selling points; how should the company/product
positioned and how does the market offering differ from that of competitors;
--> Development and definition of USP and positioning
Tonality and choice of advertising material
The tone must be determined depending on the stakeholder.
Creative implementation in graphics and text:
e.g. creation of brochures, advertisements, folders, radio spots, website layout and text, posters etc.
Our expertise in the healthcare sector
In the healthcare sector, we have implemented numerous successful projects covering a wide range of products: from medical devices (MD) to over-the-counter drugs (OTC) to prescription drugs (Rx). Our target groups include doctors, pharmacists, PTAs, healthcare professionals and manufacturers.
In the area of self-medication, we address patients and consumers directly, increasingly also via social media – but not only.
At Elbe 1 Marketingkontor, we bring together the leading experts in pharmaceutical marketing into a powerful unit.
Time schedule
Based on when the launch or relaunch should take place, we work together to create a realistic schedule that takes into account the necessary steps up to the launch.
For example, there may be official permits, necessary certifications, etc. that should be obtained first.
Social Media Strategy
Younger, but increasingly also middle-aged and older target groups are becoming increasingly difficult to reach through traditional media. One means of choice: social media.
Despite all the complaints: Even or especially in the B2B environment.
Definition of goals and social media channels: What exactly do you want to achieve and what are the appropriate platforms to achieve these goals (e.g. LinkedIn, Facebook, Instagram, YouTube). Together with you, we define clear goals and the next steps in implementation.
Budget plan
Based on your budget, we will work together to create a plan to optimize your investment and achieve the best results.
At the same time, it will be agreed to what extent Elbe 1 Marketingkontor will be responsible for implementing the media plan and monitoring budget compliance.
Contacts and partner companies
Through our collaborations and excellent relationships with a wide range of partner companies, we can assist you with all your questions. If necessary, we can connect you with experienced specialists such as media agencies, programmatic advertising specialists, lawyers, real estate agents, etc.