Healthcare

In the healthcare sector, we have implemented numerous successful projects covering a wide range of products – from medical devices (MD) to over-the-counter medications (OTC) to prescription drugs (Rx).

Our target groups include doctors, pharmacists, PTAs, medical professionals and manufacturers.

In the area of self-medication, we specifically address patients and consumers – increasingly via social media, but not exclusively.

Elbe 1 Marketingkontor – Expertise for the medical and pharmaceutical industries

We combine in-depth expertise with creative marketing know-how and develop tailor-made strategies for effective pharmaceutical marketing.

Our passion: Individual strategies for every challenge

We love delving into new topics and developing targeted concepts. Whether it's neurology, nutritional supplements, endoscopy, clinical thermometers, or medical apps – we rise to every challenge and find innovative solutions.

We also offer you, in close cooperation with ISKG, the Institute for Service, Communication and Health:

Non-interventional studies
Case reports
Health care studies

Everything including conception, layout, printing, statistical evaluation and processing of participant remuneration.

Medically reviewed production of information material for professionals and non-professionals.

http://www.iskg-online.de (certified according to DIN EN ISO 2001:2015)

Strategic Consulting & Market Research

Market and competitive analyses
Target group analyses (doctors, pharmacists, end users)
Development of positioning strategies
Brand strategy and development
Medical storytelling & messaging

Specialist Communication & Medical Writing

Creation of medical articles & white papers
Editorial staff for doctors and pharmacy magazines
Study preparation & scientific content for professionals
Medical Education & Training Concepts

Creative conception & campaign development

Development of campaigns for RX, OTC & medical devices
Creative guiding ideas & visual concepts
Cross-media campaigns (print, digital, social media, TV, POS)
Naming & Packaging Design

Trade fair/congress marketing

Planning & design of exhibition stands for trade fairs
Organization of specialist symposia
Keynote presentations & speaker support
Planning and implementation of product launches and workshops for field sales.

Print &
POS Marketing

Medical and pharmacy materials (brochures, folders, training materials)
Patient information material
Sales promotion measures for pharmacies (displays, counter displays)
Creation of discussion folders, talk tracks and training materials for field staff.

Legal & Compliance Advice

Consideration of the German Pharmaceutical Advertising Act (HWG) and compliance guidelines
Coordination with medical lawyers & pharmacovigilance teams
Certification and approval processes for advertising materials