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We guide you through the shoals of advertising

Our goal is the harmonization of strategy and creativity. 

We rely on flexibility, transparency, fair fees and personal contact. 

This is how we bundle specialist expertise and achieve the best possible results at surprisingly affordable prices.

Experienced and safe

 

We put together the right team for each of our projects. We analyze our clients' tasks on the basis of intensive market, product and competitor analyses.

We have consultants, copywriters and graphic designers who have known each other for years and understand each other (almost) blindly. All have extensive experience from large, international agencies.

We make this knowledge available to you at Elbe 1 Marketingkontor in the form of a small, owner-managed agency.

 

Fair fees

It may come as a surprise that we can offer these services at surprisingly fair and affordable fees. This is made possible by low fixed costs due to the network structure. 

This means that even with small budgets there is enough scope to work until you as the customer are completely satisfied with the result.

Leistungen

Bit by bit. 

Creating visibility.

A company does not live from what it produces, but from what it sells. 

A USP without a good idea is and remains just a strategic discipline. A good advertising idea transfers the briefing from the informative message into a relevant (purchase) motivation.

Market analysis

• Identification and analysis of your company's internal and external stakeholders; 

• We analyze market segments and potentials 

• Framework conditions, influencing factors as well as opportunities and risks in the market

• --> SWOT analysis

USP and positioning

Market strategy and action plan:

formulating the offer to customers and the market;

determination of unique selling propositions; how should the company/the product

are positioned and how the market offer differs from that of the competitors;

--> Elaboration and definition of USP und Positioning 

Tonality and choice of advertising media

Depending on the stakeholder, the tonality must be determined.

Creative implementation in graphics and text:

E.g. creation of brochures, advertisements, folders, radio spots, website layout and text, posters etc.

Budget plan

Based on your budget, we create a plan together to optimize your investment and achieve the best result.

At the same time, it is agreed to what extent Elbe 1 Marketingkontor should take care of the implementation of the media plan and the control of budget compliance.

Definition of relevant communication channels and measures

Are you looking for a creative agency that will support you in the conception and implementation of your advertising measures? Do you believe, as do we, that even in the digital age, classic communication has an extremely positive effect on expanding your company's brand awareness and winning new customers?

 

Even classic "above-the-line" measures are still highly effective in addressing the target group. Be it trade fairs, print ads, outdoor advertising or radio spots.

Of course, we are also at your side with help and advice for online measures.

Time schedule

Based on when the launch or relaunch should take place, we create a realistic schedule together that takes into account the necessary steps up to the start. 

For example, official approvals, necessary certifications, etc. give, which should be available first.

Social media strategy

Younger, but increasingly middle-aged and older target groups, are less and less accessible via traditional media. One method of choice: social media.

Despite all the cries of lamentation: also or especially in the B2B environment. 

Definition of goals and social media channels: What exactly do you want to achieve and what are the appropriate platforms to achieve these goals (e.g. LinkedIn, Facebook, Instagram, Youtube). Together with you, we define clear goals and the next steps in implementation.

Contacts and partner companies

Thanks to cooperation and good contacts with a wide variety of partner companies, we can help you with all your questions. If necessary, we can put you in touch with experienced specialists such as media agencies, specialists in programmatic advertising, lawyers, real estate agents.... .. 

Kundemeinungen
Ozean
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Jeg fik kontakt med Birgit, da Hi-Fi Klubben havde besluttet at åbne sine første butikker i Tyskland.


Tyskland er største og vigtigste eksportmarked for Danmark og rummer et enormt potentiale for mange danske virksomheder.
Men vejen ind i markedet kan være besværlig, hvis man ikke kender tysk kultur og regelsæt særlig godt.
Vi valgte derfor at gøre brug af Birgits store all-round viden, og hun hjalp os det første år med stort og småt.


Jeg kan varmt anbefale andre danske virksomheder at gøre brug af Birgits store indsigt i alt fra markedsanalyse til valg af distributionskanaler, markerting, PR og alle mulige praktiske ting i relation til myndigheder.
Birgit har i mange år arbejdet med danskere - derfor forstår hun os og kan guide os gennem junglen af tyske udfordringer på hurtig og enkel vis.

Auswahl an Pillen
Healthcare
Especially in the healthcare sector

 

We have implemented numerous projects in the healthcare sector. 

The products advertised are both MD, OTC as well as Rx

RX and MD and are aimed at B2B target groups such as doctors, pharmacists, PTAs and medical staff or manufacturers.

In the field of self-medication, we primarily address patients and consumers. And increasingly via social media. But not only.

At the  Elbe 1 Marketingkontor you will find the cracks in drug marketing in a highly concentrated combination of active ingredients.

Development of concepts including the advertising appearance, discussion folders and talk tracks for the sales force, creation of press releases through to the organization and support of symposia, launch events and AD workshops.

We always look forward to exploring new topics to think about them, to understand them and to develop target group-oriented concepts. From neurology to dietary supplements. From endoscopes to clinical thermometers to medical apps.

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We also offer you in close cooperation with ISKG, the Institute for Service, Communication and Health:

  • Non-interventional studies

  • Case reports

  • Health care studies

Everything including conception, layout, printing, statistical evaluation and handling of the payment of the participants.

 

Medically verified creation of information material for specialist and non-specialist groups.

http://www.iskg-online.de  (certified according to DIN EN ISO 2001:2015)

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