• Identification and analysis of your company’s internal and external stakeholders;

• We analyse market segments and potential

• Framework conditions, influencing factors as well as opportunities and risks in the market

• --> SWOT analysis

Market strategy and action plan:

Formulating the offer to customers and the market;

Determination of unique selling points; how should the company/product

positioned and how does the market offering differ from that of competitors;

--> Development and definition of USP and positioning

In the healthcare sector, we have implemented numerous successful projects covering a wide range of products: from medical devices (MD) to over-the-counter drugs (OTC) to prescription drugs (Rx). Our target groups include doctors, pharmacists, PTAs, healthcare professionals and manufacturers.

In the area of self-medication, we address patients and consumers directly, increasingly also via social media – but not only.

At Elbe 1 Marketingkontor, we bring together the leading experts in pharmaceutical marketing into a powerful unit.

Younger, but increasingly also middle-aged and older target groups are becoming increasingly difficult to reach through traditional media. One means of choice: social media.

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Despite all the complaints: Even or especially in the B2B environment.

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Definition of goals and social media channels: What exactly do you want to achieve and what are the appropriate platforms to achieve these goals (e.g. LinkedIn, Facebook, Instagram, YouTube). Together with you, we define clear goals and the next steps in implementation.

Durch Kooperationen und gute Kontakte zu den unterschiedlichsten Partnerunternehmen können wir Ihnen in allen Fragen zur Seite stehen. Wir können – bei Bedarf – den Kontakt zu erfahrenen Spezialisten wie Mediaagenturen, Spezialisten für Programmatic Advertsising, Rechtsanwälten, Immobilienmaklern herstellen.... .. 

Are you looking for a creative agency to support you in the conception and implementation of your advertising measures? Do you believe, like us, that even in the digital age, classic communication has an extremely positive effect on increasing your company's brand awareness and acquiring new customers?

Classic “above-the-line” measures continue to be highly effective in addressing target groups, whether they be trade fairs, print ads, outdoor advertising or radio spots.

Of course, we are also available to provide you with advice and support for online measures.

The tone must be determined depending on the stakeholder.

Creative implementation in graphics and text:

e.g. creation of brochures, advertisements, folders, radio spots, website layout and text, posters etc.

Based on when the launch or relaunch should take place, we work together to create a realistic schedule that takes into account the necessary steps up to the launch.

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For example, there may be official permits, necessary certifications, etc. that should be obtained first.

Basierend auf Ihrem Budget erstellen wir gemeinsam einen Plan, wie Ihre Investition optimiert und das beste Ergebnis erzielt werden kann.

Gleichzeitig wird vereinbart, inwieweit Elbe 1 Marketingkontor sich um die Umsetzung des Mediaplans und die Kontrolle der Budgeteinhaltung kümmern soll.